Throughout my professional journey, I've been privileged to collaborate with a diverse array of esteemed brands, each offering a unique canvas upon which to weave compelling narratives. My involvement spanned across various facets of their marketing ecosystem, leaving a mark on their digital footprint across multiple social platforms.

From the inception of brand identities on various channels to the execution of robust digital marketing strategies, I've worked on every stage of brand development, ensuring a seamless alignment between their vision and audience engagement. In the dynamic realm of social media, I've orchestrated content strategies that resonate with target demographics, fostering meaningful connections and enhancing brand reputation through meticulous reputation management.

At the forefront of community engagement, I've led live interactions, nurturing vibrant online communities while leveraging astute content ideation to fuel engagement and inspire action. Behind the scenes, I've meticulously curated publishing calendars, ensuring a consistent and impactful presence across digital platforms while simultaneously spearheading content creation initiatives that captivate audiences and drive tangible results.

My involvement in brand development, digital marketing, social and content strategy, reputation management, live community management, content ideation, publishing calendars, and content creation underscores my versatile skill set and unwavering commitment to driving unparalleled success for the brands I serve.

Brand Portfolio

Social Media

In my capacity as a social media manager, I've spearheaded initiatives that have left a mark on brand presence and engagement across digital landscapes. Among my accomplishments, several highlights stand out as a testament to the efficacy of my approach:

1. Driving Website Traffic & Budget Optimization: Through astute social media management strategies, I orchestrated the remarkable feat of channeling 60% of website traffic through social media platforms while reducing the organic social budget by 40%—an achievement that underscores the effectiveness and efficiency of our digital marketing endeavors.

2. Expansion and Management of Social Accounts: Demonstrating adeptness in platform creation, I led the successful launch of over 20 accounts across various social platforms, overseeing their strategic management and optimization. Moreover, I orchestrated and managed paid social marketing campaigns with monthly spending exceeding $1000, ensuring optimal return on investment and amplifying brand visibility.

3. TikTok Follower Growth for VRBO: As a key architect of VRBO's social media strategy, I played an instrumental role in catapulting their TikTok follower base from a modest 1,000 to an impressive 1 million, while concurrently enhancing average viewership per video—a testament to our ability to captivate and resonate with audiences in a rapidly evolving digital landscape.

4. Cultural Relevance Campaigns for Facebook: In collaboration with Facebook, I co-led pioneering cultural relevance campaigns that epitomized our commitment to inclusivity and community building. By actively engaging with trending moments and fostering a sense of belonging within diverse demographics, including Black, Hispanic, Millennial, and Gen Z cohorts, we forged authentic connections that transcended mere brand loyalty, fostering a sense of cultural resonance that resonated deeply with our audience.

These accomplishments underscore my unwavering dedication to harnessing the power of social media as a catalyst for transformative brand storytelling, community engagement, and tangible business growth. Through strategic innovation and a steadfast commitment to excellence, I've consistently delivered results that exceed expectations and redefine industry standards.

Content Highlights